What is linkedin's revenue model?
Three main areas for revenue generation.
Talent Solutions - Recruitment, job postings etc.
Marketing Solutions - advertising
Premium Subscriptions - paid access to increased platform features.
Here are their latest posted results from October 2016 - Q3
Total revenue increased 23% year-over-year to
$960 million
.
Talent Solutions revenue increased 24% year-over-year to
$623 million
.
Hiring contributed $556 million in revenue, up 21% year-over-year.
Learning & Development contributed $67 million in revenue.
Marketing Solutions revenue increased 26% year-over-year to
$175 million
.
Sponsored Content remained the primary driver of growth and is now approaching two-thirds of total Marketing Solutions revenue.
Premium Subscriptions revenue increased 17% year-over-year to
$162 million
.
Sales Navigator remained the faster growing component of Premium Subscriptions, across both the field and online channels.
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